Valyncia M. Johnson is a seasoned public relations professional, certified NFLPA Contract Advisor, NIL strategist, and award-winning industry leader with a decade of experience spanning NCAA Division One (DI) college recruiting, creative media, brand marketing, operations, social impact and philanthropy, and talent representation. A Birmingham native, Valyncia launched her entrepreneurial venture after recognizing the underrepresentation of athletes and the lack of diversity in agency ownership and leadership across sports, entertainment, and the creative industries. What began as a challenge to break into these industries evolved into a solutions-driven mission. She went on to collaborate with global sports agencies and reputable sports marketing and operations firms, providing tailored PR strategies, project management, and marketing for major events, brands, and talent. This work laid the foundation for her distinct approach to client service, representation, and strategic management. In 2019, driven by her commitment to closing equity gaps, Johnson founded Images Management, LLC (IMAGES)—a public relations and representation agency dedicated to empowering athletes, creative talent, and impact brands. Through ideation, representation, and negotiation, the agency helps clients maximize their platforms and create sustainable, transformative impact. IMAGES projects have earned national recognition, including the ICSC Gold MAXI Award, honors from Sports Business Journal, and the NFLPA 2024 Community MVP (Week 18). Clients have been featured by FOX Sports, the San Francisco Chronicle, NFL Network, MLB.com, UNINTERRUPTED, Netflix, and Crimson Tide Productions. As a trusted strategist in sports and media, Valyncia is shaping the industry's future through innovative partnerships, public relations, empowerment, and consumer engagement—rooted in creative thought leadership, cultural diversity, and legacy-building.